Mainstream Natural Hair Phenomenon | Are Brands Really Hopping on The Bandwagon? [GUEST POST]

October 9, 2013

Wuddup peeps! This is probably one of the hottest topics in natural hair town right now. Is it just me or are we beginning to see major companies jump the natural hair broom and adding more ethnic curls into their commercials nowadays? Of course! Just this year alone, it's skyrocketed!

I know I'm not alone on this. Mainstream natural hair is definitely proving to be an asset to more and more brands now. Brands are even causing controversy for even featuring the "new" American family with curls now. Remember the "Just Checking Cherrios Commercial" that went viral back in May? I think it's cool that brands are bringing us naturalistas attention. We're the ish! Even though it's all about politics and money for many of these companies... natural hair is where the money is now! Can't deny it. 

My fave marketing campaigns happen to be Janelle Monae for What Makes A Covergirl, Special K Confidence on the Beach Ad, the Target Nutcracker commercial, and heck, even the Hershey's Bliss Purple Power series has natural sistas all over the place. lol.


Check out this awesome guest post from Tyra (TJ) from over at Indigenous Curls.


It seems like curls, and natural hair are taking over the world, slowly. Kinks are featured in Todays New York Times Style Section, making a splash at Paris Fashion Week, and on day time TV. Advertisers and major brands are taking note! 


GAP is working with Natural Hair Crush Urban Bush Babe, Cipriana on their new campaign, "Back To Blue".

mainstream natural hair phenomenon

AT&T features this little curly cutie in their recent ads. So cute! 
(Watch "It's Not Complicated" commercial here on Youtube)

mainstream natural hair phenomenon

I recently came across this new collection from Diesel. Here's how their new site describes the collection:

mainstream natural hair phenomenon"Diesel+EDUN present the second and final collection in our two-season collaboration. Inspired by the deep blue sky and dark nights of the African desert, treated and shimmer-coated denim run throughout the collection this season.

 As with last season, the garment theme is informed by a reinterpretation of the four-pocket jean of the 1970s popular on the streets of South Africa.

This 35-piece denim focused collection is entirely manufactured in Africa with the finest CCI cotton from Uganda. Running through the whole collection are four unique symbols inspired by Dogon culture and designed to reflect the heart of the collaboration."

mainstream natural hair phenomenon
Models: Spoek Mathambo, Faarow-Siham, Iman Hashiand, and Olugbenga Adelkan


Advertisers and large brands have always taken note of the changing fashions and trends, but Natural Hair is here to stay! I'm excited to see more Curly hair in print, & digital ads as well as on TV. 


Be sure to stop by the Indigenous Curls blog and say hi! Let TJ know I sent ya! 
Like her page on Facebook, too! 






Have you spotted any kinky/curly heads on TV lately? Let me know below in the comments! Don't forget to share this post with your social networking friends! 

4 comments on "Mainstream Natural Hair Phenomenon | Are Brands Really Hopping on The Bandwagon? [GUEST POST]"
  1. Seriously NaturalOctober 09, 2013

    What a great and informative post. I had no idea about the GAP or Diesel campaigns. I have seen more natural and curly styles in the media but seeing major campaigns like this is inspiring. Thanks for sharing.

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  2. I agree!! I love how the "curls" are being displayed to the world. Makes me so excited! lol

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  3. Def more although I think its been coming for a long time

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  4. I totally agree with you on that!

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